Without further ado, let’s jump right into the subject, shall we?
Previously on our last blog, we discussed website redesign and all the basics based around it.
Today, we are going to go a little further on this subject by stressing on the Know How’s toolkit.
1. Benchmark your current metrics
- No. of visitors, visits and new visitors
- Time on site
- Bounce rate
- High ranking keywords with regard to rank, traffic and generation of leads
- No. of inbound links and domains
- Generation of total rates
- Total pages indexed
- Total pages receiving high traffic
Record your current performance metrics before you start the website redesign planning process. This can help you understand how your present website is performing and which metrics you can raise through a makeover.
Examine the monthly performance of your current website in the following areas. It’s useful to gather each metric before you start your website redesign because the relevance and importance of each may differ based on your aims for the redesign.
Additionally, note the tools you previously used to evaluate each of these benchmarks. Ideally, you should employ those same methods to gather your post-redesign metrics. If not, you’ll be contrasting apples with oranges.
2.Choose the objectives for your website overhaul.
Heads up: Your website’s functionality is equally as important as how it looks. Be very explicit about your goals while redesigning your website, and connect those goals to observable outcomes. After that, let your team, designer, or agency know what your goals are.
For your own website, take into account the following data-driven objectives:
- to boost the volume of both visitors and visits (both are important as one visitor could visit more than once)
- decrease the bounce rate
- to lengthen the period spent there
- enhancing domain authority
- To increase the number of form submissions and new leads overall
- to boost overall sales production
- To improve current SEO positions for significant keywords
Many of these objectives are interdependent. For instance, you could need to boost traffic while lowering your site’s bounce rate in order to get more conversions.
Examine the metrics you gathered in the preceding stage as well. Are there any metrics that your new website can help you with? Maybe you use the analytics from your previous website to motivate new objectives.
3. Establish your messaging and branding.
Make sure your desired identity, narrative, and unique value proposition are crystal apparent before creating the design and content for your new website. This will guarantee uniformity across the entire website.
Any new visitor to your website should know exactly what you do, how it might help them, and why they should stay on your site rather than go to a competitor’s.
Using our homepage as an illustration What we do, what we have to offer, and how a visitor might get involved are all readily apparent.
4. Create a buyer persona (s).
Not just you are the focus of your website. It’s not really about you, really.
What’s in it for me? is a question that all of your website visitors ask when they first arrive. How is this going to benefit me?
By basing the layout and content of your website on your buyer personas, you can speak to your visitors in their language.
An independent business traveller, a corporate travel manager, an event planner, a family on vacation, and a couple organising their wedding reception are just a few examples of the five different buyer personas you might choose to target if you’re a marketing manager at a hotel trying to attract new business.
Make sure your customer personas are distinct so you can tailor your website redesign strategy to the users who matter to you most.
Is your target audience changing as part of your website redesign? Do your branding and content align with this audience? Answer these questions as you’re strategizing your website redesign.
5. Make a list of your effective content.
Although a makeover is a fantastic method to enhance your website’s functionality, there are regrettably a plethora of ways in which it may go wrong. Your current website probably has a lot of high-performing content assets that you’ve previously accumulated, and losing their potency due to a makeover can significantly hurt your marketing outcomes.
These resources might consist of your:
- most popularly shared or viewed material
- Frequently visited pages
- Top-ranking or performing keywords and related pages
- Quantity of inbound links to specific pages
For instance, you can lose a lot of SEO credit if you decide to remove a page from your site that has gathered a lot of inbound links, which would make it harder for people to find you on search engine results pages (SERPs).
Remember that many web designers overlook this stage because they lack marketing and SEO expertise. Remind them of this without holding back, and assist them by evaluating your website and giving them a list of important pages that need to be updated or maintained.
6. Select the appropriate software.
Selecting the best software to build and host your website is the last (but probably most crucial) step in the website redesign process. The software used to create, design, and publish a website is commonly referred to as a content management system (CMS).
The use of CMS software has several advantages. A content management system (CMS) may readily assist you in building a beautiful, useful website, regardless of your level of expertise in digital marketing or web development. The best CMS to choose for your company will rely on factors including what CMSs you are already familiar with and the functionality your new website needs.
There are other CMSs available, however CMS Hub is the only one that combines a CMS and CRM.
Or, to understand more about your alternatives, you can examine some of the top CMS systems.
Follow Notch Digital for more 🙂