What is Brand Awareness?
Brand awareness is a marketing phrase that refers to the level of consumer brand recognition.
High brand awareness can be attained by businesses with powerful brands. Brands can benefit greatly from increased brand recognition because, among other things, it can boost customer loyalty and reduce price sensitivity.
We will talk about the finest targeted strategy for building brand recognition in this article.
Which Targeting Method is Most Effective for Building Brand Awareness?
Using personalized affinity audiences is the greatest targeting strategy for raising brand recognition. Search engines define and categorize audiences depending on their traits as affinity audiences. You can target users that most closely resemble your target market by using custom affinity audiences, which can be utilized to define an affinity audience’s characteristics to your requirements. The following four characteristics describe bespoke affinity audiences:
You can ignore these characteristics because they may drastically reduce the size of your audience unless you are aware of specific apps or locations that are worthwhile to target. You can choose which pages you want your ads to appear on under URLs, and you can add keywords related to your goods and services under interests.
Perks of having Custom Affinity Audiences.
- You have more creative freedom when using Custom Affinity Audiences for your targeting efforts. You have an infinite number of setups at your fingertip since Custom Affinity Audiences are so flexible. You may determine the optimum mix of keywords and URLs to provide the best audience for your campaign by using your experience and intellect.
- You can make use of your rivals’ URLs.
You can target both your ideal customer and that of your competitors by providing their website addresses. This strategy makes a lot of sense from a targeting standpoint—people interested in your competitors are likely to be interested in you—and from a business standpoint—you can steal clients from your competitors with an effective ad message.
- You can move down the funnel with the aid of Custom Affinity Audiences.
When used carefully, custom groups can help you target a more specific audience and put your message in front of users who are more likely to take a desired action. For instance, to reach a large audience, you may show ads to the “Beauty and Wellness Affinity Audience” if your company sells organic face cream with avocado as the main ingredient. However, if you also target people who go to forums where people talk about beauty products as well as e-commerce sites where beauty products are sold, you can get your ads in front of people closer to the time they want to make a purchase and perhaps entice them to spread the word about your product.
- You can use them to target live events.
People who, you guessed it, frequently attend live events are part of a popular Affinity Audience named “Lifestyles & Hobbies/Frequently Attends Live Events.” These people are more likely to attend one than the typical bear, but there is no sign that they have any immediate plans to do so. You can target people who are not just likely to attend events, but who intend to do so soon by entering URLs linked to future concerts, conferences, square dances, rodeos, hodowns, hootenannies, and any other event.
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