How do you redesign your existing website? Pt.I

So, word around town is you are wishing for a complete web revamp but falling short on the know how’s department. Well, you need not fret even a tad as we are here to save all your troubles so sit tight for a step by step guide on website redesigning.

Every redesign must begin with a clear goal and/or problem to solve because it may also be a time-consuming and tiresome process. Your redesign will be more effective and the process will go more smoothly the better job you do of establishing that goal at the outset.

The better job you do of setting that aim at the outset, the more successful your redesign will be and the process will be.

What is a web redesign?

To improve performance and increase visitor conversions, a website redesign involves upgrading the content, layout, structure, and usability of your website.

Why a redesign?

B2C  states that a website typically lasts 1.5 to 2.5 years. This is the typical amount of time that a redesign will feel “fresh” and competitive because design trends change as technology develops. 

Although, that period of time is really a guideline, so you must decide what works best for your particular firm.

The frequency of website redesigns depends on the following factors:

  • Change in brand/ goals: 

When you are longing for a new site, take a ponder on the fact whether or not you are still reflecting your corporate identity.

  • The budget you allocate for web development and design
  • Your website’s performance speed and functionality:

How user friendly your website is and how easy on the eye is your interface with regard to customer retention.

Detect  whether you can find anything on the website without running into any problems or waiting for a long time for a page to load. 

With nearly 50% of websites seeing between four and six page views per visit, your site’s navigation and speed do matter.

You must be aware if your website is on par with the technological advancements of Google. For instance, Google has incorporated its mobile-index technological feature with the increment  of customer usage of mobile devices when it comes to user experience.

In such a way, loss of organic traffic has been overcome. 

When visitors or consumers want to learn more, read information, or make a purchase, they go to your website. Because of this, it’s wise to plan ahead before committing to a website overhaul.

Await part II!

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